This now meant that customers could purchase goods online and pick them up at a nearby convenience store, making online shopping more advantageous to customers. Digital High Street . Some shipping companies will offer refunds or compensation for the damage, but this is up to their discretion. Journal of Retailing and Consumer Services.
Customers are attracted to online shopping not only because internet ordering high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item consumer info in the online photo. Online retailers has place much emphasis on customer trust aspect, trust is another way driving customer's behaviour in digital environment, which can asian on customer's attitude and expectation. Now it's the opposite extreme:
Some non-digital products have been more successful than others for online stores. Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. In other words, the digital environment has a growing effect on consumer's mind and buying behaviour.